Client: Polish Real Estate Investor
Year: 2023
Role: UI, UX
The product’s main goal is to enable users in buying and managing their real estate located overseas, with a focus on holiday locations. I was the sole designer responsible in handling the visual aspects of the project along with a developer. Being the only designer in a seed phase project meant that my responsibilities were much broader than UI or UX design. I was also building a new product and a new brand as well.
Competitive analysis
No detail was left without a justification. All crucial UI decisions were based on our UX research. From the choice of fonts to the desired breakpoints, everything was precisely crafted based on our target group and best industry practices.
The research I mentioned, among other things, included UX competitive analysis and user personas, which I did for the client as a part of this project.
Building a platform from scratch
The client came with nothing but a vision and an empty sheet of paper. The fundamentals had to be built first. I used fonts and colors, with the goal of creating a unique and warm look, along with a professional business feel.
Typography as a language
After testing both sans serif and serif font variations I decided it would be best to go with a confident Libre Baskerville serif font family. Used in the headers with the goal to achieve the desired business look.
The color sheme
Considerable focus was placed on creating a color palette that would speak for our product. Oxford Blue was picked as the primary color, being seriously professional and intelligent. Since the product focuses on premium holiday locations I paired it with Alabaster in order to add warmth and a bit of sophistication.
Breakpoints
I didn’t go the easy path, while finding the most optimal breaking points for this project. I combined the data consisting of the most common web devices along with our target group insight. The result is a compromise which includes common but high-end device dimensions used by our business target.
